Tenerife, the largest of the Canary Islands, has long been a favored destination for tourists seeking sunshine and beautiful beaches. However, there’s more to Tenerife than meets the eye. Beyond the bustling resorts and well-known beaches, a new generation of second-home buyers is discovering emerging neighborhoods that offer a unique blend of tranquility, authenticity, and investment potential.
The Shift Towards Sustainable Tourism
Tenerife is consciously moving away from mass tourism towards a more sustainable model. This shift is creating exciting opportunities in areas previously overlooked by tourists and investors alike. As reported by Canarias7, initiatives are underway to attract digital nomads and promote rural tourism, particularly in municipalities like Guía de Isora.
This southwestern region, known for its luxury resorts, is now seeing a surge in interest in its charming villages and authentic experiences. The focus on sustainability is not just a trend but a concerted effort to preserve the island’s natural beauty and cultural heritage.

Tacoronte: A Rising Star in the North:
Diario de Avisos has been buzzing about Tacoronte, a northern municipality nestled between the vibrant city of La Laguna and the dramatic coastline. This area is experiencing a wave of new residential developments, driven by its tranquil atmosphere, stunning landscapes, and proximity to both urban amenities and natural beauty.
German publication Teneriffa News echoes this sentiment, highlighting Tacoronte’s growing popularity among those seeking a balanced lifestyle. The combination of modern conveniences and natural splendor makes Tacoronte an ideal location for buyers looking to invest in a property that offers both serenity and accessibility.

Urban Renewal and Coastal Chic:
While traditional tourist hotspots like Costa Adeje remain popular, savvy buyers are looking beyond the established areas. Idealista reports a growing demand for urban living in Santa Cruz de Tenerife, with new developments like Torre Llabrés offering modern amenities in the heart of the city. This trend reflects a broader interest in urban renewal and the appeal of city life, where cultural events, dining options, and easy access to services are major draws.
Meanwhile, coastal towns like El Médano in Granadilla de Abona are attracting attention with their laid-back vibe and stunning natural beauty. Italian magazine Ville&Casali features El Médano as a prime location for those seeking an active lifestyle with watersports and a thriving expat community. The town’s relaxed atmosphere and natural beauty make it a standout choice for buyers looking for a coastal retreat.
Beyond the Usual Suspects:

Güímar: This historic town, often overshadowed by its more famous neighbors, is gaining recognition for its charming old town, beautiful coastline, and the enigmatic Pyramids of Güímar.
Russian website Tenerife.ru highlights Güímar as an ideal destination for those seeking cultural immersion and a slower pace of life. The town’s rich history and cultural offerings make it a unique and appealing option for buyers interested in a more authentic experience.

Vilaflor: Escape to the highest village in Spain, surrounded by pine forests and breathtaking views of Mount Teide. Outdooractive.com, a German-based platform for outdoor enthusiasts, features Vilaflor as a haven for hiking, cycling, and stargazing.
The village’s natural beauty and outdoor activities make it a prime location for buyers who value an active, nature-focused lifestyle. The crisp mountain air and stunning views of Mount Teide offer a unique and serene living experience that is hard to find elsewhere.
Investing in Tenerife’s Future:
Tenerife’s property market offers strong potential for both rental yields and capital appreciation. But beyond the financial benefits, investing in an emerging neighborhood allows you to become part of a community and contribute to the island’s sustainable future.
By choosing to invest in these areas, buyers are not only securing a valuable asset but also playing a role in the preservation and development of the island’s unique character.
Key Takeaways for Second Home Buyers:
- Look beyond the familiar: Explore lesser-known areas with authentic charm and growth potential. These areas often offer unique cultural experiences and a slower pace of life that can be highly appealing.
- Consider your lifestyle: Choose a location that aligns with your interests and desired pace of life. Whether you prefer the conveniences of city living, the tranquility of a coastal town, or the adventure of a mountain village, Tenerife has something to offer everyone.
- Embrace sustainability: Seek out areas committed to responsible tourism and environmental preservation. By investing in sustainable communities, you can help protect the island’s natural beauty and cultural heritage for future generations.
- Connect with local experts: Consult with reputable real estate agents and legal professionals who understand the nuances of the market. Their expertise can guide you towards making informed decisions and finding the perfect property to suit your needs.
By venturing off the beaten path and embracing the evolving landscape of Tenerife, second home buyers can discover hidden gems and secure a slice of paradise in this captivating island.
Whether you’re drawn to the vibrant city life of Santa Cruz de Tenerife, the coastal charm of El Médano, the cultural richness of Güímar, or the natural beauty of Vilaflor, Tenerife offers a diverse range of options for smart investors looking to make the most of their second home.